Run the project. Pay the team. Keep the profit.
Owena is the command center for agencies, studios and freelancers that outsource client work. Quote with your margin visible, run the team in a private workspace, pay everyone from your own bank — and every bank-statement line reconciles into true profit per project.
Owena never holds your money Magic-link sign-in · no card Early-testers WhatsApp group
Four apps, three bank logins and one spreadsheet — every outsourced project.
What agency owners across Africa told us, in their words. Each line below is a pain Owena was built to end.
Agency founder
Web studio · 5 contractors
The client price goes out on WhatsApp. Contractor costs are a guess until the very end.
Studio lead
Brand & motion
“Any update?” The whole project lives in my DMs — briefs, files, approvals, all of it.
Freelancer who outsources
Design → dev handoffs
Advance from one bank app, balance from another — none of it landed in my books.
Agency ops
Marketing agency · 3 markets
Every month I rebuild the same per-project report by hand. Hours matching alerts to invoices.
Agency founder
Bills in USD, pays in NGN
My margin lives in the exchange rate, and my spreadsheet blends it away.
Studio owner
Client-facing, outsourced delivery
I can’t use a client portal — my clients must never see the team behind it.
Composite of what agency owners told us in discovery conversations — paraphrased, never attributed.
One project. Five moments. Every one of them on Owena.
Pieces of the live product, with sample data. Quote it, run it, pay for it, reconcile it — and the profit is simply there.
You quote blind — and find out at the end if anything was left for you.
Quotes that show your margin before you send
- Margin per line, visible only to you
- Deposit & instalment plans built in
- Clients see prices — never your costs
“Any update?” — the whole project lives in your DMs.
A per-project workspace that answers for you
- Submit → approve, with a revision counter against the rounds you quoted
- Handoff checklist so “done” actually changes hands
- Team-only by default; client access is your call, masked
Paying the team is a juggling act across bank apps — and none of it lands in your books.
Pay from your own bank — one confirm books the cost
- Budget-aware — you can't overpay a line
- Contractors add their own bank details and can request payment for approved work
- Every payout = a cost on the right project
Your money moves from your own bank, never through Owena.
The month-end grind — hours matching bank alerts to invoices and payouts, every single month.
Reconciliation that's just approving suggestions
- No bank login, ever — the statement is the evidence
- A 5% shortfall reads as withholding tax, not a mystery
- Mix currencies per project; no made-up exchange rates
“Did we make money?” — answered months later, if ever.
True profit per project — the payoff, not a ledger you fill in
- Planned vs actual margin on every project
- Income, project costs and operating costs kept apart
- Export as spreadsheet or PDF for your accountant
The parts nobody else has.
Four things you won't find in a spreadsheet, a CRM, or an all-in-one suite — built for how outsourced work actually runs.
A linked sub-project — their records stay theirs, even after the link ends.
Subcontract the contract
Your best contractor is often an agency too. On Owena they can run their piece of your project through their own business — a linked sub-project with its own quote, team and profit, fully theirs. Disclosure is their call, visible by default — the same privacy that protects you with your clients.
Existing Word documents import straight into the editor.
Documents that compose in any order
Proposals, quotes, contracts and invoices are independent pieces that hand off to each other — a quote becomes an invoice in a click. Start from whichever document the client conversation starts from, skip what you don't need, and reuse the shapes you send every month.
Ask Owena
Only about your business · acts only when you confirm
What's still owed on Acme — and who's carrying the work this week?
Post an update to Website Redesign
“Homepage in review today — inner pages land by the 30th.”
Ask Owena — an assistant that only sees what you can
Ask what's owed, what's due, who's carrying the work or what's waiting in the review queue, and get an answer from your own records — fenced by your seat's permissions, never anyone else's. It proposes actions as cards you confirm, drafts client updates with every amount removed, and never books, sends or files anything on its own.
Adè Studio
to your client · replies come to you
Sending from your own domain — built, coming soon.
Client emails from your business, not ours
Proposals, invoices and updates go out as branded emails from your business's name — your colour, your reply-to, your templates — and you see sent, delivered and read for every one. Your client experiences your studio, never our software.
“A spreadsheet is free. There are apps for this.”
Both true — and both leave your margin leaking. A spreadsheet can't reconcile; the all-in-one apps put your team behind a client portal and still don't match your bank. Here's how they stack up.
“Apps” = all-in-one CRM/PSA suites. “Part” = possible, but manual or client-exposing.
Owena is the only one that turns the hectic reconciliation into true profit per project — without a client portal, and without ever holding your money.
Not a waitlist. Sign in and run real client work — and real money — on all of this.
Every card below is in the live app right now, free for every workspace. Start your next project on it today; founding partners steer what lands next.
Contractor logins & their own slice
Contractors log in and see only their assigned projects — deliverables, files and their pay. Never your margin, another's rate, or the client.
Channels, threads & 1:1 messages
Purpose-scoped channels with threads, emoji reactions, @mentions, an updates feed and 1:1 messages — the whole team in one place, and clients never see any of it.
Deliverables, revisions & handoff
Submit-and-approve review on every deliverable, a revision counter against the rounds you quoted, and a handoff checklist so “done” means everything actually changed hands.
Client comms that run themselves
Reusable email templates and automations — “quote accepted → send the kickoff, three days later the check-in” — running by themselves, with a delivery log of everything sent.
Invoices, retainers & discounts
Invoices chase the balance for you (with a one-tap stop link for clients), retainers bill themselves monthly or quarterly, discounts flow into totals and margins, and your receiving account prints on the invoice face.
Statement import that matches itself
Upload your bank statement — CSV, Excel or the PDF real Nigerian banks send — and every line is matched to its project, invoice or payout, fees and shortfalls caught, and you approve each match in one tap. One bank line can settle a whole invoice, or split across several.
Profit reports you can take away
Six months of income vs costs per currency, planned vs actual margin on every project, and one-click export of your financials as a spreadsheet or PDF.
Security around the money
Passkeys, a “prove it's you” code on payouts and bank-detail changes, an admin activity trail, and your data exportable or deletable any time — no paywall, ever.
Reviews & public profiles
When a project completes, everyone who was there reviews each other — and every user can publish a profile with skills, reviews and a delivery record built from real work.
Ask Owena — the in-app assistant
A read-only assistant fenced by your own permissions: what's owed, what's due, who's carrying the work, what's in the review queue. It proposes actions as confirm-first cards, drafts client reports with the money removed, and suggests reconciliation matches — nothing books without you.
Templates, roles, many businesses — on your phone
Reusable templates, staff and accountant seats that see exactly the right slice, several businesses under one account with a switcher — and the whole app installs to your phone's home screen with a dock built for thumbs.
A handover report to close the project
When a project completes, a handover document is seeded from the brief and deliverables — what was asked, what was delivered, how to test it, where support lives — signed by your business and then the client, and locked.
Questions, answered
Yes. Sign in at app.owenahq.com — a magic link creates your account and starts setup, no card. Every workspace gets the full product free right now; agencies are already running real client projects and real money on it. Design partners additionally lock in 50% off for life once paid plans exist.
Become a founding design partner.
A small cohort (~15) shapes what gets built — and gets it first. Owena is free for everyone today; partners lock in 50% off for life.
The offer
- 50% off for life once paid plans exist (Owena is free for everyone today).
- Direct line to the founder to shape the roadmap.
- First access to what lands next — and a say in what does.
The ask
- Run one real project (or reconcile one real month) through Owena.
- Give honest feedback every two weeks.
Takes ~2 minutes · non-binding · no card.
Just want to use it? Sign in — it's freeA magic link signs you in and starts setup — no card. The early-testers WhatsApp group is where feedback shapes the product.